Without understanding the Medicis you don't understand Florence. The more we stayed and looked around Florence the bigger this family got both in size an
influence, and the harder it became to pin them down. They were/are just too BIG!!
Again (just like when I was trying to explain flamenco) how am I going to get across to the people just how big this family is. Then it became obvious ... just tell the people about what the Medicis are .... a very successful multinational corporation. So forget those mega American families, and even the successful Italian ones such as the Corleones and the Sopranos.
Prepare to be amazed by the Medicis. Perhaps the best way to see why they became so powerful is to compare them to a multinational corporation, seeing the similarities in the qualities of key people and business strategies that make a corporation a success.
- An innovative and ambitious CEO who seems to be a natural business man and politician. Colisimo Medici, the founder of the dynasty had these qualities in spades
- Have a sound business philosophy and stick to it. Below is one of the family crests The motto which was below the shield translated into English said "Hasten slowly." The other image is of a sailing galleon sailing at top speed sitting on top of a turtle. Which was a symbol of how the Medicis made crucial decisions. Consider the options slowly. Then decide fast.
- Amass a very large working capital. This family did this is by having interests in medicine (the name Medici means doctor) textiles, other industries, and most of all banking and finance. In this enterprise they made lots and lots and LOTS of money
- Hire a CFO who is an exceptional money manager. The photo below shows the Friar that the Medicis hired. He seems to have been a natural financial genius. So much so that he is regarded as the inventor of double entry book keeping. Just the kind of guy to keep on eye on the finances and "follow da money.
Now the company is in a very solid position
- By various means ensure you have people in government who are sympathetic to your corporate goals, until you ARE the government. The statue of Cosimo Medici shows him as Governor of Florence.
"Eliminate" the opposition. In those days, Italy was not a unified country. Each city: Florence, Rome, Naples, etc were their own city state. A little "country on its own. Also there were no laws regarding corporate behaviour. So the best way to eliminate the opposition was to literally defeat it in battle, then subjugate it under your rule. The photo below shows this is just what happened to the city state of nearby Sienna
Once you have successfully completed the take over build offices to show those who had been taken over who is the new boss and use your company's trade marks as visual reminders of the new order. Below is a map of the villas (office blocks) the Medicis built in their newly acquired lands to keep an eye on things. Under that are the two symbols that the Medicis used as visual reminders. You can still see in Florence and other cities today. The first one is usually called The Medici Balls. Some people say the six "balls" represent pills, some say they are coins because of the family's financial interests.
The second symbol, that looks like the French Fleur De Lys, is really showing the long stemmed lilies of Florence. I think it would be reasonable to say that even today when anything to do with Florence is represented in any context, this flower symbol is attached.
So that ends part one. The Medicis have all the power locally. Now it's time for the family to go national then international. So stay tuned for part two.

















































